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  • Shop
  • UP Play Guide
  • FAMILY ACTIVITIES
    • PLAYTIME & READING
    • SELF CARE FOR CAREGIVERS
    • OUR BLOG
  • ABOUT US
    • COMPANY VALUES
    • OUR TEAM

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our values

Up Toys is a toys company created by our Up family. We strive to design toys that meet the values of Up Toys.

baby and toddler wooden toys

FUN TOYS

We believe that learning should be fun and that toys can be engaging and educational. We want to provide your little ones with toys focused on helping them reach their developmental milestones. 

wooden handmade toy box with number blocks, shape puzzles and peg puzzles

QUALITY PRODUCTS

We strive to create good quality products at a reasonable price point. We chose to coat our products with beeswax, as we believe in providing your little ones with a non-toxic natural product. Our products are handcrafted, made from natural beechwood, and tested by a Consumer Product Safety Commission (CPSC) accepted third-party lab. 

learning and growing through wooden toys as a family

SUPPORTING FAMILIES

We believe that caregivers are a child's first educators, and we want to help support that bond. We want to provide you with resources to confidently support your child's learning and development.

Toddler Wooden Toy Box

SUSTAINABILITY

We seek to provide minimal packaging and we strive to make an effort to consider our environmental footprint.

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